The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company)
<p>Studies have shown that the perceived value must be in the gravity center of marketers affords in perception of consumers’ behavior. In this regard, empirical studies showed that the conception of the perceived value can be useful in clarifying consumers’ behavioral decisions, because this...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-12-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/5794 |