Exploring Consumers’ Propensity for Online Shopping in a Developing Country: A Demographic Perspective
The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase in online transactions which profits marketers and seemingly satisfies customers. However, in developing countries, the potential of online s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-06-01
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| Series: | International Journal of Entrepreneurial Knowledge |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/ijek.2016.4.issue-1/ijek-2016-0007/ijek-2016-0007.xml?format=INT |