Maximizing the Influence of Innovative Green Product Propagation
This article considers the competition between the propagation of traditional product information and innovative green product information, and it proposes a hybrid model with advertisement and promotion strategies. On this basis, an innovation green product information propagation model is develope...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-04-01
|
| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/13/8/4110 |