The Impact of Zero Moment of Truth (Zmot) on Smartphone Buying Decision
With the advent of the Internet, consumer buying process has changed dramatically. Consumer’s buying habits are influenced by digital medium to a large extent. Online peer reviews, which are also known as Zero Moment of Truth (ZMoT) play a significant role in deciding whether to buy or not buy from...
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| Format: | Article |
| Language: | English |
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Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)
2020-12-01
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| Series: | Journal of International Trade, Logistics and Law |
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| Online Access: | http://www.jital.org/index.php/jital/article/view/207 |