Effect of direct reciprocity and network structure on continuing prosperity of social networking services
Abstract Background Social networking services (SNSs) are widely used as communicative tools for a variety of purposes. SNSs rely on the users’ individual activities associated with some cost and effort, and thus it is not known why users voluntarily continue to participate in SNSs. Because the stru...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2017-05-01
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| Series: | Computational Social Networks |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s40649-017-0038-2 |