Way2Go! Social marketing for girls' active transportation to school

Active transportation to school (ATS) is a recognized way to increase physical activity (PA). However, girls and young women do not regularly use ATS despite the many documented physical, mental, and community health benefits. Social Marketing (SM) may provide a framework for understanding girls...

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Bibliographic Details
Main Authors: Claire Sauvage-Mar, Patti-Jean Naylor, Joan Wharf Higgins, Helen VonBuchholz
Format: Article
Language:English
Published: Elsevier 2019-06-01
Series:Preventive Medicine Reports
Online Access:http://www.sciencedirect.com/science/article/pii/S221133551930018X