Hospitality environmental factors: a study of the consumption experience of homosexuals in the Northeast of Brazil

Hospitality environmental factors: a study of the consumption experience of homosexuals in the Northeast of Brazil

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The overall goal of this research is identifying environmental factors in hospitality that lead the interviewed homosexuals to memorable consumer experiences at hotels and inns. This research was conducted under descriptive qualitative approach. According to this perspective, gays from two states of...

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Bibliographic Details
Main Authors: Yákara Vasconcelos Pereira Leite, Juliana Pinheiro da Silva, Manuela Souza Constantino Oliveira
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2012-04-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
Consumption experience
Hospitality
Homosexuals
Experiential marketing
Consumer subculture
Online Access:http://www.pasosonline.org/Publicados/10312/PS0312_09.pdf

Internet

http://www.pasosonline.org/Publicados/10312/PS0312_09.pdf

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