Who are the big spenders at a motorcycle event?
Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors and their spending behaviour. As background to the study, we provide a broad sur...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
AOSIS
2015-07-01
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Series: | Journal of Economic and Financial Sciences |
Subjects: | |
Online Access: | https://jefjournal.org.za/index.php/jef/article/view/97 |