Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry

Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry

The current study investigates the willingness of Millennial consumers towards several corporate social responsibility initiatives carried out by food companies. More specifically, it explores four cause related marketing campaigns implemented by food companies to spread corporate social responsibil...

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Bibliographic Details
Main Authors: Marco Lerro, Maria Raimondo, Marcello Stanco, Concetta Nazzaro, Giuseppe Marotta
Format: Article
Language:English
Published: MDPI AG 2019-01-01
Series:Sustainability
Subjects:
CRM
CSR
young consumers
awareness
environmental concern
social concern
Online Access:https://www.mdpi.com/2071-1050/11/2/535

Internet

https://www.mdpi.com/2071-1050/11/2/535

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