Analysis of Online Purchase Decisions with Modeling Structural Equation Based on Variance
The purpose of this study is to be able to test what can influence online purchasing decisions at PT. Go Online Goals. The independent variables obtained from the preliminary survey results are Promotion, Perception of Prices, and Image for Brands. The dependent variable is the decision on the purch...
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2021-02-01
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| Series: | Jurnal Manajemen |
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| Online Access: | https://ecojoin.org/index.php/EJM/article/view/705 |