A multi-dimensional method for evaluating a product's conceptual schemes
The use of conceptual scheme evaluation is a key step in the development of new products. In this paper, a multi-dimensional evaluation method that involves subjective evaluation, eye-tracking, and product image evaluation is established. In this study, subjective evaluation is used to test customer...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Stellenbosch University
2015-11-01
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| Series: | South African Journal of Industrial Engineering |
| Subjects: | |
| Online Access: | http://sajie.journals.ac.za/pub/article/view/773 |