PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP POSITIVE EMOTION DAN PERILAKU IMPULSE BUYING DI DEPARTEMENT STORE MATAHARI DUTA MALL, BANJARMASIN
The purpose of this study was to analyze and find out the effects of sales promotion and store atmosphere on positive emotion and impulse buying at Matahari Departement Store, Duta Mall, Banjarmasin. This research used Non Probability Sampling and Purposive Sampling Technique, with the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Lambung Mangkurat
2019-06-01
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| Series: | JWM: Jurnal Wawasan Manajemen |
| Subjects: | |
| Online Access: | http://jwm.ulm.ac.id/id/index.php/jwm/article/view/176 |