Importance-Performance Analysis on Tourism Destination: The Case of Kedah
This paper is focusing on the use of Importance-Performance (IP) Analysis to measure the destination's performance in offering tourism products. IP method is often used in research due to its simplicity, ease of use and usefulness in aiding decision-making processes. IP is also promising since...
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| Format: | Article |
| Language: | English |
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UUM Press
2020-01-01
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| Series: | Malaysian Management Journal |
| Online Access: | https://www.scienceopen.com/document?vid=9b54fac2-3b05-48a4-97f3-c522e2bb2c3d |