Does Reactance against Cigarette Warning Labels Matter? Warning Label Responses and Downstream Smoking Cessation amongst Adult Smokers in Australia, Canada, Mexico and the United States.

Some researchers have raised concerns that pictorial health warning labels (HWLs) on cigarette packages may lead to message rejection and reduced effectiveness of HWL messages. This study aimed to determine how state reactance (i.e., negative affect due to perceived manipulation) in response to both...

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Bibliographic Details
Main Authors: Yoo Jin Cho, James F Thrasher, Kamala Swayampakala, Hua-Hie Yong, Robert McKeever, David Hammond, Dien Anshari, K Michael Cummings, Ron Borland
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2016-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4943644?pdf=render