Political Marketing and Education: a study on agents, strategies and interpretations of culture
The objective of this article is to reflect on political marketing as a cultural and socializational instance capable of offering political education to diverse population segments. Given their communication strategies, marketing professionals are potential producers, disseminators, mediators, and a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Rio Grande do Sul
2016-06-01
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| Series: | Educação & Realidade |
| Subjects: | |
| Online Access: | https://seer.ufrgs.br/educacaoerealidade/article/view/51728 |