New content, design, and marketing trends in commercial publishing
<div>The aim of the paper is to analyse the actual status of book publishing in Croatia, envisage the trends of its future development and, by analyzing the current state of affairs and new book marketing trends, draw conclusions as to which directions the publishing companies should take in o...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Zadar
2009-07-01
|
| Series: | Libellarium: Journal for the Research of Writing, Books, and Cultural Heritage Institutions |
| Subjects: | |
| Online Access: | http://libellarium.org/index.php/libellarium/article/view/74 |