Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism
In the course of time customers’ satisfaction raised many disputes and can be defined by various authors as a “generalized attitude, based on a cognitive comparison and an affective component” (Homburg, Stock, 2001). One of the requests of the studies regarding satisfaction is the multiattributive m...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2008-05-01
|
| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/307.pdf
|