A historical overview of advertising in Serbia
Growing number of advertising agencies, substantial increase of advertising budgets of both local and international companies in Serbia and proliferation of advertising messages targeting Serbian consumers in recent years have contributed to a belief that advertising in Serbia has been a brand new p...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2016-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2016/0354-34711603217O.pdf |