Predicting Tourist Loyalty to a Small Emerging Destination – The Importance of Destination Image
In the Southeast Asia region, Vietnam is a developing country and also a developing tourism destination. The number of international tourists to Vietnam has been increasing in recent years. However, the post-trip issues (e.g., not returning, bad word-of-mouth) have become the focal points of many ar...
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| Format: | Article |
| Language: | English |
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Universitas Indonesia
2017-12-01
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| Series: | Asean Marketing Journal |
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| Online Access: | http://journal.ui.ac.id/index.php/amj/article/view/9083 |