GRAPHIC DESIGN INNOVATION AS BRAND IDENTITY FOR “MAHLZEIT N’DAS BROT” BREAD PACKAGING

<strong><em>Besides being useful for protecting food, packaging design also serves as a media campaign. So hopefully, Mahlzeit Bread n 'Das Brot can compete with other bakers and even can be a pioneer as an authentic German bread maker in Indonesia. This research was conducted by co...

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Bibliographic Details
Main Authors: Zulkarnain Zulkarnain, Deny Dwi Lestari, M. Syamsul Ma'arif
Format: Article
Language:Indonesian
Published: Universitas Mercu Buana 2015-10-01
Series:Jurnal Ilmiah SINERGI
Online Access:http://publikasi.mercubuana.ac.id/index.php/sinergi/article/view/212