Money is not enough: The role of customer participation in the co-creation of service and value. A study of higher education service
In some services thatcustomer participationis compulosry, customers have to contribute certain non-monetary resources to co-create the service with firm. This research investigates the impact of customer’s participatory behaviors on two forms of customerperceived value in the context of higher ed...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-08-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/775 |