MARKETING TECHNOLOGICAL INNOVATIONS IN BANKING PRODUCTS AND SERVICES
Success depends on the ability of financial institutions to assess the opportunities of new markets, attracting customers from competitors and improve the effectiveness of marketing strategies. Marketers have to understand that the most effective approach is based on an analysis of needs of differen...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University Publishing House
2011-04-01
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| Series: | Challenges of the Knowledge Society |
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| Online Access: | http://cks.univnt.ro/uploads/cks_2011_articles/index.php?dir=02_economy%2F&download=cks_2011_economy_art_042.pdf |