Immature Brand Management of Electronics Retail Stores in Vietnam
This paper discusses the immature brand management in electronic retail stores in Vietnam by conducting field research. Previous studies have suggested that Japanese companies find themselves in a predicament with other emerging markets, mainly because their products are relatively high in price. Th...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2013-04-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/12/2/12_99/_pdf/-char/en |