PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL UNTUK MENGUJI PERSEPSI RESIKO ADOPSI E-BANKING
The purpose of this paper is to identify risk factors that discourage consumers from adopting e-banking services. Perceived risk is a key construct in consumer decision making, whereas whether this is true in e-banking market is rarely researched. An exploration of this dynamic market is therefore c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2013-06-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1356 |