PENGARUH MARKETING MIX DAN SYARIAH COMPLIANCE TERHADAP KEPUTUSAN NASABAH MEMILIH BANK UMUM SYARIAH DI KUDUS
This study aimed to examine the influence of mix marketing and sharia compliance on customer’s decision in choosing Sharia bank in Kudus. It used purposive sampling method with 120 respondents. Hypothesis testing used multiple linear regression analysis. The analysis of T test showed that product in...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
STAIN Kudus
2017-02-01
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| Series: | Equilibrium: Jurnal Ekonomi Syariah |
| Subjects: | |
| Online Access: | http://journal.stainkudus.ac.id/index.php/equilibrium/article/view/1840 |