Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance

Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance

This research is an empirical study on Batik SMEs (Small Medium Enterprises) in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in...

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Bibliographic Details
Main Author: Lili Karmela Fitriani
Format: Article
Language:English
Published: University of Brawijaya 2016-02-01
Series:APMBA (Asia Pacific Management and Business Application)
Subjects:
Batik SMEs
Proactivity Power Business
Market Orientation
Competitive Advantage
and Marketing Performance
Online Access:http://apmba.ub.ac.id/index.php/apmba/article/view/179

Internet

http://apmba.ub.ac.id/index.php/apmba/article/view/179

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