Antecedents of the Utilization of Social Media and its Impact on Micro and Small Enterprises Performances

Antecedents of the Utilization of Social Media and its Impact on Micro and Small Enterprises Performances

This study aimed to analyze the antecedents of the utilization of social media for MSEs and its impact on performances. Performances such as; service performance, sales performance, marketing performance, internal operating performance and innovation performance. The population in this study were MS...

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Bibliographic Details
Main Authors: Yulia Sari, Amir Hidayatulloh
Format: Article
Language:Indonesian
Published: Fakultas Ekonomi Universitas Negeri Jakarta 2019-10-01
Series:Jurnal Pendidikan Ekonomi dan Bisnis (JPEB)
Subjects:
social media
performance
antecedents
mses.
Online Access:http://journal.unj.ac.id/unj/index.php/jpeb/article/view/11370/7526

Internet

http://journal.unj.ac.id/unj/index.php/jpeb/article/view/11370/7526

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