<b>Euphemism: The commonplace of advertising culture
Politeness is a concern and necessity in advertising because of sensitization goals to be achieved in the midst of cultural, legal and competitive challenges. Thus, this study examined the utilization of euphemistic devices that facilitate mild persuasion in advertisements. Ten advertisements served...
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| Format: | Article |
| Language: | English |
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Universidade Estadual de Maringá
2018-10-01
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| Series: | Acta Scientiarum : Language and Culture |
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| Online Access: | http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/41107 |