The Nearer, the Better? The Impact of Cultural and Geographic Distance on Crowdfunding Project Attractiveness

Information asymmetry between backers and project creators impedes the crowdfunding success. Consequently, creators usually rely on various information to alleviate information asymmetry. Particularly, the location information of both backers and creators embodies their geographic and cultural dista...

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Bibliographic Details
Main Authors: Hui Fan, Teng Gao, Shuman Liu
Format: Article
Language:English
Published: Hindawi Limited 2021-01-01
Series:Mathematical Problems in Engineering
Online Access:http://dx.doi.org/10.1155/2021/5683525