Theoretical and methodological approaches to evaluating the effectiveness marketing of enterprises
The market economy environment in our country gave rise to business planning and marketing planning at enterprises. The evaluation of financial and performance indicators is quite common in Ukrainian enterprises, but the evaluation of the effectiveness of such areas as marketing, human resources and...
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| Format: | Article |
| Language: | English |
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PC Technology Center
2015-01-01
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| Series: | Tehnologìčnij Audit ta Rezervi Virobnictva |
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| Online Access: | http://journals.uran.ua/tarp/article/view/38384 |