ALTERNATE PRICING STRATEGIES IN CONSTRUCTION
Recent research findings on pricing strategies both in general and in construction are reviewed and explored. First%2C pricing strategy in general%2C mostly in the manufacturing industry%2C is reviewed. It includes the concepts of pricing strategy%2C predatory pricing%2C price wars%2C and price poli...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2000-01-01
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| Series: | Civil Engineering Dimension |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/civ/article/view/15521 |