ALTERNATE PRICING STRATEGIES IN CONSTRUCTION
Recent research findings on pricing strategies both in general and in construction are reviewed and explored. First%2C pricing strategy in general%2C mostly in the manufacturing industry%2C is reviewed. It includes the concepts of pricing strategy%2C predatory pricing%2C price wars%2C and price poli...
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Petra Christian University
2000-01-01
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Series: | Civil Engineering Dimension |
Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/civ/article/view/15521 |
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doaj-f5a76e845f0f4338bc94127e93d32f622020-11-25T01:36:35ZengPetra Christian UniversityCivil Engineering Dimension1410-95301979-570X2000-01-01215664ALTERNATE PRICING STRATEGIES IN CONSTRUCTIONKrishna MochtarDavid ArditiRecent research findings on pricing strategies both in general and in construction are reviewed and explored. First%2C pricing strategy in general%2C mostly in the manufacturing industry%2C is reviewed. It includes the concepts of pricing strategy%2C predatory pricing%2C price wars%2C and price policy development. Second%2C pricing strategy in construction is explored. It includes various pricing models for bid price determination%2C such as the Friedman-Gates models%2C expected utility models%2C risk-pricing model%2C and the crew-day%2C multiple regression%2C and fuzzy-set pricing models. In conclusion%2C pricing strategies in construction are still predominantly based on a cost-based approach. More recent models try to close the gap between the models and the real life conditions of a bidder%5C%27s decision-making process. It appears that there are more problems in cost-based pricing as opposed to market-based pricing. Consequently%2C it is highly recommended that%2C alternative pricing approach such as that are closer to the proposed market-based pricing model need to be explored and developed for use in the construction industry. Abstract in Bahasa Indonesia : Pricing+strategy%2C+cost-based+pricing%2C+market-based+pricing. http://puslit2.petra.ac.id/ejournal/index.php/civ/article/view/15521 |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Krishna Mochtar David Arditi |
spellingShingle |
Krishna Mochtar David Arditi ALTERNATE PRICING STRATEGIES IN CONSTRUCTION Civil Engineering Dimension |
author_facet |
Krishna Mochtar David Arditi |
author_sort |
Krishna Mochtar |
title |
ALTERNATE PRICING STRATEGIES IN CONSTRUCTION |
title_short |
ALTERNATE PRICING STRATEGIES IN CONSTRUCTION |
title_full |
ALTERNATE PRICING STRATEGIES IN CONSTRUCTION |
title_fullStr |
ALTERNATE PRICING STRATEGIES IN CONSTRUCTION |
title_full_unstemmed |
ALTERNATE PRICING STRATEGIES IN CONSTRUCTION |
title_sort |
alternate pricing strategies in construction |
publisher |
Petra Christian University |
series |
Civil Engineering Dimension |
issn |
1410-9530 1979-570X |
publishDate |
2000-01-01 |
description |
Recent research findings on pricing strategies both in general and in construction are reviewed and explored. First%2C pricing strategy in general%2C mostly in the manufacturing industry%2C is reviewed. It includes the concepts of pricing strategy%2C predatory pricing%2C price wars%2C and price policy development. Second%2C pricing strategy in construction is explored. It includes various pricing models for bid price determination%2C such as the Friedman-Gates models%2C expected utility models%2C risk-pricing model%2C and the crew-day%2C multiple regression%2C and fuzzy-set pricing models. In conclusion%2C pricing strategies in construction are still predominantly based on a cost-based approach. More recent models try to close the gap between the models and the real life conditions of a bidder%5C%27s decision-making process. It appears that there are more problems in cost-based pricing as opposed to market-based pricing. Consequently%2C it is highly recommended that%2C alternative pricing approach such as that are closer to the proposed market-based pricing model need to be explored and developed for use in the construction industry. Abstract in Bahasa Indonesia : Pricing+strategy%2C+cost-based+pricing%2C+market-based+pricing. |
url |
http://puslit2.petra.ac.id/ejournal/index.php/civ/article/view/15521 |
work_keys_str_mv |
AT krishnamochtar alternatepricingstrategiesinconstruction AT davidarditi alternatepricingstrategiesinconstruction |
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