EVALUATION OF E-MAIL USAGE BY EXTENDED TECHNOLOGY ACCEPTANCE MODEL
This study is performed to evaluate E-mail usage by Extended Technology Acceptance Model (TAM2) and to test the moderation effects of Espoused National Cultural Values between Subjective Norm (SN) and E-mail usage Behavioral Intention (BI)/Perceived Usefulness (PU). Survey was conducted in Adana Bra...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2013-01-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | http://econjournals.com/index.php/irmm/article/view/511/pdf |