Luxury Brand Management in the Fashion Industry: Basic Conceptions and Models
The article considers topical issues of brand specifics and luxury brand management in such a dynamic and competitive industry as the fashion industry both world-wide and in Ukraine. The aim of this research is studying the global experience of luxury brand management in the fashion industry, as wel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-10-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2019-10_0-pages-295_300.pdf |