Trajectory of marketing function ‒ from traditions to innovations

Trajectory of marketing function ‒ from traditions to innovations

Purpose – to review modern marketing concepts, definitions of the constituent elements in the marketing system at enterprises and to substantiate the basic postulates underlying the development of innovative marketing at enterprises in order to improve competitiveness of products. Design/Method/A...

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Bibliographic Details
Main Authors: Petro Romanovych Putsenteilo, Vitalii Mykolaiovych Nyanko, Vitalii Leonidovych Karpenko
Format: Article
Language:English
Published: Oles Honchar Dnipro National University 2018-12-01
Series:European Journal of Management Issues
Subjects:
marketing support
marketing environment
enterprise management
market research
innovative marketing
Online Access:https://mi-dnu.dp.ua/index.php/MI/article/view/196

Internet

https://mi-dnu.dp.ua/index.php/MI/article/view/196

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