Internationalization Strategies in Music Festivals

The internationalization of music festivals is a very recent and very complex process – due to the subjectivity of the theme – that encompasses the areas of management, internationalization, and culture, and has intensified in recent years. This paper investigates the ways in which music festivals a...

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Bibliographic Details
Main Authors: Amélia Maria Pinto da Cunha Brandão, Rodrigo Ferreira de Oliveira
Format: Article
Language:English
Published: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house 2019-07-01
Series:Scientific Annals of Economics and Business
Subjects:
Online Access:http://saeb.feaa.uaic.ro/index.php/saeb/article/view/513