THE EFFECTS OF CONSUMER ETHNOCENTRISM AND CONSUMER ANIMOSITY ON THE RE-PURCHASE INTENT: THE MODERATING ROLE OF CONSUMER LOYALTY
<div style="text-align: justify;">With the growth of international trade and travel, consumers are increasingly confronted with foreign products and services. But some negative attitudes towards foreign products can arise from several factors such as previous or ongoing political, mi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University Library System, University of Pittsburgh
2012-01-01
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| Series: | Emerging Markets Journal |
| Online Access: | http://emaj.pitt.edu/ojs/index.php/emaj/article/view/15 |