Added Mastication Sound Affects Food Texture and Pleasantness

When eating, specific sounds are generated depending on the food, thus strong associations between food and mastication-sound exist. In the present study, we investigated how the sound of chewing affects the perceived texture and pleasantness of food. Mastication sounds were recorded prior to the ex...

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Bibliographic Details
Main Authors: Mami Masuda, Katsunori Okajima
Format: Article
Language:English
Published: SAGE Publishing 2011-10-01
Series:i-Perception
Online Access:https://doi.org/10.1068/ic949