On the Chinese-English Translation of Advertising Slogan from the Perspective of Functional Equivalence Theory
Nowadays, advertising slogan has been used by various corporations as an aid to promote their products. As advertising slogan is crisp, concise, and direct, it has been viewed as the identity of a corporation. With the tide of globalization, the translation of slogan is much more important in for t...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2015-01-01
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| Series: | SHS Web of Conferences |
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| Online Access: | http://dx.doi.org/10.1051/shsconf/20151401014 |