EFFECT OF BRAND IMAGE AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND LOYALTY AT BANK JATIM SYARIAH SURABAYA
The research objective is to examine the effect of brand image on customer satisfaction, examine the effect of service quality on customer satisfaction, and examine the effect of customer satisfaction on customer loyalty. The research hypotheses state that brand image has an effect on customer satis...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Journal of Agricultural and Socio-Economic Sciences
2019-03-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-03/article_19.pdf |