Une autre figure du community manager : un prospecteur silencieux et rigoureux. L’exemple d’un forum de lecteurs-consommateurs

In this statement, we questioned the editorial practices and the new expertise in development in the public forum of discussion Booknode.com gathering the users-consumers talking about the digital book. Our cross-disciplinary approach is based on the theoretical setting of the interactionism, by bor...

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Bibliographic Details
Main Author: Éric Sotto
Format: Article
Language:English
Published: Université du Québec à Montréal 2017-03-01
Series:Communiquer
Subjects:
Online Access:http://journals.openedition.org/communiquer/2176