Towards A Value-Dominant Logic of Marketing
Inspired by Vargo & Lusch’s Service-Dominant Logic (SDL) and relying on the Austrian School’s individualism and subjectivism, we use knowledge from economics to better support the discussion of the primary topic of Marketing: that of value creation. Specifically, we draft a Value-Dominant Logic....
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Instituto Mises Brasil
2019-11-01
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| Series: | Mises |
| Subjects: | |
| Online Access: | https://revistamises.org.br/misesjournal/article/view/1240 |