Does Consumers’ Intention to Purchase Travel Online Differ Across Generations?
This paper examines the differences in consumers' intention to purchase travel online across Millennials and Baby Boomers. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is extended by including attitude, compatibility, innovativeness, perceived trust, and perceived risk var...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Australasian Association for Information Systems
2020-10-01
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| Series: | Australasian Journal of Information Systems |
| Subjects: | |
| Online Access: | https://journal.acs.org.au/index.php/ajis/article/view/2751 |