Regulatory focus and human values
The present article connects two approaches to the study of human motivation and behavior: The Schwartz model of human values and Higgins’ regulatory focus theory. Considering a prominent model of human motivation - the Rubicon Model of Action Phases - reveals that although both approaches...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Drustvo Psihologa Srbije
2017-01-01
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| Series: | Psihologija |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/0048-5705/2017/0048-57051700004K.pdf |