QFD METHODOLOGY IN STRATEGIC MANAGEMENT

The article reveals a mechanism for determining the compatibility of core competencies and key factors of market success based on the QFD method. The relationship between core competencies and key success factors for successful business is shown. The article presents the results of assessing the use...

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Bibliographic Details
Main Authors: E. S. Egorova, M. E. Anokhina
Format: Article
Language:Russian
Published: Real Economy Publishing House 2021-02-01
Series:Стратегии бизнеса
Subjects:
Online Access:https://www.strategybusiness.ru/jour/article/view/714