Tüketicilerin İnternet Bankaciliğini Kullanmama Nedenleri Üzerine Bir Araştirma = A Study on the Reasons of Why the Internet Banking is not Used Widely by Consumers

Tüketicilerin İnternet Bankaciliğini Kullanmama Nedenleri Üzerine Bir Araştirma = A Study on the Reasons of Why the Internet Banking is not Used Widely by Consumers

Although the majority of the banks in Turkey offers their products completely or almost free via Internet to consumers, it is a fact that the use of IB is still very low. The data shows that only 20-30 % of the adults using the Internet benefit from IB. This paper aims to explore the reasons why Int...

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Bibliographic Details
Main Author: Resul USTA
Format: Article
Language:English
Published: Dogus University 2005-06-01
Series:Doğuş Üniversitesi Dergisi
Subjects:
İnternet
Bankacılık
Tüketici davranışı
Internet
Banking
Consumer behaviour
Online Access:http://journal.dogus.edu.tr/index.php/duj/article/view/135

Internet

http://journal.dogus.edu.tr/index.php/duj/article/view/135

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