El uso del lenguaje científico específico como estrategia argumentativa en la publicidad de la cosmética femenina

Advertising has made its widespread presence in our society and has infiltrated our day to day lives through the media. It is characterized by the use of argument that has a fundamental goal persuasion of the recipient and a consequent increase in consumption. Advertising is exerting a huge influ...

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Bibliographic Details
Main Author: Alaiouia Faiza
Format: Article
Language:deu
Published: University of Pitesti 2018-12-01
Series:Studii si Cercetari Filologice: Seria Limbi Straine Aplicate
Subjects:
Online Access:http://scf-lsa.info/wp-content/uploads/2019/01/181-192-ALAIOUIA-FAIZA.pdf