El uso del lenguaje científico específico como estrategia argumentativa en la publicidad de la cosmética femenina
Advertising has made its widespread presence in our society and has infiltrated our day to day lives through the media. It is characterized by the use of argument that has a fundamental goal persuasion of the recipient and a consequent increase in consumption. Advertising is exerting a huge influ...
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Format: | Article |
Language: | deu |
Published: |
University of Pitesti
2018-12-01
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Series: | Studii si Cercetari Filologice: Seria Limbi Straine Aplicate |
Subjects: | |
Online Access: | http://scf-lsa.info/wp-content/uploads/2019/01/181-192-ALAIOUIA-FAIZA.pdf |
Summary: | Advertising has made its widespread presence in our society and has infiltrated
our day to day lives through the media. It is characterized by the use of argument that has a
fundamental goal persuasion of the recipient and a consequent increase in consumption. Advertising
is exerting a huge influence on people and in case of certain products such as cosmetics, household
products especially aimed at women.
One of the argumentative aspects of skin care products advertising aimed at women is the
use of specific scientific language as a key element in drawing the attention of the consumers and
adding value to the advertised products.
This scientific terminology used frequently in the advertising of cosmetic products alludes to
scientific research, evokes progress and modernity, guarantees the proven efficacy of these products
and also arouses the confidence of the Receivers to the purchase of the published product and the
publicity will be more productive and effective.
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ISSN: | 1583-2236 2344-4525 |