El uso del lenguaje científico específico como estrategia argumentativa en la publicidad de la cosmética femenina
Advertising has made its widespread presence in our society and has infiltrated our day to day lives through the media. It is characterized by the use of argument that has a fundamental goal persuasion of the recipient and a consequent increase in consumption. Advertising is exerting a huge influ...
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University of Pitesti
2018-12-01
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doaj-f768202e02764dec8219081d67051ed12020-11-25T02:09:28ZdeuUniversity of PitestiStudii si Cercetari Filologice: Seria Limbi Straine Aplicate1583-22362344-45252018-12-0117181192 El uso del lenguaje científico específico como estrategia argumentativa en la publicidad de la cosmética femeninaAlaiouia Faiza0Universidad de Hassiba Benbouali, CHLEF- ArgeliaAdvertising has made its widespread presence in our society and has infiltrated our day to day lives through the media. It is characterized by the use of argument that has a fundamental goal persuasion of the recipient and a consequent increase in consumption. Advertising is exerting a huge influence on people and in case of certain products such as cosmetics, household products especially aimed at women. One of the argumentative aspects of skin care products advertising aimed at women is the use of specific scientific language as a key element in drawing the attention of the consumers and adding value to the advertised products. This scientific terminology used frequently in the advertising of cosmetic products alludes to scientific research, evokes progress and modernity, guarantees the proven efficacy of these products and also arouses the confidence of the Receivers to the purchase of the published product and the publicity will be more productive and effective. http://scf-lsa.info/wp-content/uploads/2019/01/181-192-ALAIOUIA-FAIZA.pdfthe scientific languageadvertisingthe argumentation |
collection |
DOAJ |
language |
deu |
format |
Article |
sources |
DOAJ |
author |
Alaiouia Faiza |
spellingShingle |
Alaiouia Faiza El uso del lenguaje científico específico como estrategia argumentativa en la publicidad de la cosmética femenina Studii si Cercetari Filologice: Seria Limbi Straine Aplicate the scientific language advertising the argumentation |
author_facet |
Alaiouia Faiza |
author_sort |
Alaiouia Faiza |
title |
El uso del lenguaje científico específico como estrategia argumentativa en la publicidad de la cosmética femenina |
title_short |
El uso del lenguaje científico específico como estrategia argumentativa en la publicidad de la cosmética femenina |
title_full |
El uso del lenguaje científico específico como estrategia argumentativa en la publicidad de la cosmética femenina |
title_fullStr |
El uso del lenguaje científico específico como estrategia argumentativa en la publicidad de la cosmética femenina |
title_full_unstemmed |
El uso del lenguaje científico específico como estrategia argumentativa en la publicidad de la cosmética femenina |
title_sort |
el uso del lenguaje científico específico como estrategia argumentativa en la publicidad de la cosmética femenina |
publisher |
University of Pitesti |
series |
Studii si Cercetari Filologice: Seria Limbi Straine Aplicate |
issn |
1583-2236 2344-4525 |
publishDate |
2018-12-01 |
description |
Advertising has made its widespread presence in our society and has infiltrated
our day to day lives through the media. It is characterized by the use of argument that has a
fundamental goal persuasion of the recipient and a consequent increase in consumption. Advertising
is exerting a huge influence on people and in case of certain products such as cosmetics, household
products especially aimed at women.
One of the argumentative aspects of skin care products advertising aimed at women is the
use of specific scientific language as a key element in drawing the attention of the consumers and
adding value to the advertised products.
This scientific terminology used frequently in the advertising of cosmetic products alludes to
scientific research, evokes progress and modernity, guarantees the proven efficacy of these products
and also arouses the confidence of the Receivers to the purchase of the published product and the
publicity will be more productive and effective.
|
topic |
the scientific language advertising the argumentation |
url |
http://scf-lsa.info/wp-content/uploads/2019/01/181-192-ALAIOUIA-FAIZA.pdf |
work_keys_str_mv |
AT alaiouiafaiza elusodellenguajecientificoespecificocomoestrategiaargumentativaenlapublicidaddelacosmeticafemenina |
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1724923533404930048 |