Personality Requirements for Ukrainian and Czech Managers Creating Brands as a Competitive Advanatage
A strong brand has become increasingly important for success in global competition across market segments. There is no doubt that to succeed in their job role, brand managers must possess abilities, personality traits and concomitant soft skills that arise from these traits. The staff responsible f...
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| Format: | Article |
| Language: | English |
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Tomas Bata University in Zlín
2019-03-01
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| Series: | Journal of Competitiveness |
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| Online Access: | https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=321&cp= |